BrandKramp™
Exploring the impact of branding on your bottom line.
Your brand is more than its visual identity—it's the emotional connection people have with your business, whether they're your customers, employees, or coworkers.
When there's a gap between your brand and your business, you’re having a BrandKramp™ and it can seriously impact your bottom line. Join us as we dive into how to spot, fix, and recover from these BrandKramps™.
Reviews:
Navigating Ownership in AI-Generated Creative Content
In this episode of BrandKramp™ Aileen Casey and Attorney Matt Patterson explore the current legal considerations and debates surrounding the ownership of AI-generated content. They discuss the challenges in determining authorship and attribution, the evolving nature of AI algorithms, an...
Amina Takes The Wheel I About AileenDesigns & BrandKramp™
In this episode of BrandKramp™, Aileen Casey, founder of Aileen Designs, reflects on her journey transitioning from corporate America to entrepreneurship, stressing the importance of a strong brand personality and alignment between brand and sales marketing. Amina Rostamovich, a design and marketing...
The Fish Stinks At The Head
In this episode Aileen Casey and Michele Marquis discuss the importance of culture in organizations and its impact on brand and employee engagement. The hosts discuss their personal experiences working together and the positive effects of organizational development and assessing employee strengths....
Why Trademarks Matter
Real-life situation. You own an electric car company, and as your business gained popularity and started to expand its product lines you’re met with legal challenges. Apparently, you don’t own the right to the name of your company! WTF. Tesla Industries was one step ahead of you E...
Sales & Marketing Do Mix
In this episode, Aileen Casey and Kevin Donovan discuss the importance of aligning sales processes with brand and marketing efforts. They highlight the challenges of misalignment between sales and marketing teams and the benefits of bridging the gap. They also explore the evolution of sales channel...